Melanie Ireland grew up in the English countryside. Her passion for travel brought her to Antwerp in 1988, where she started as a designer for the Anvers company. Melanie's talent did not go unnoticed. This led to her own clothing line Simple d 'Anvers and shop in the Koekstad. Inspired by her first pregnancy, she launched Simple Kids in 1997. Together with her two daughters, Melanie now lives in the center of town.

The Simple Kids collection is for both boys and girls from three months to eighteen years. Melanie uses different colors, materials and prints, based on her travels to exotic destinations. The collection has been carefully finished to the last detail.

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